In licensing committee hearings when applying for a premises licence under the Licensing Act 2003 you never get a second chance to make a first impression

In the hospitality industry, understanding your business concept is paramount for success, particularly when dealing with licensing committees and legal processes. Businesses that have a clear vision tend to thrive, while those lacking a defined concept may encounter challenges such as licensing issues, planning obstacles, or even rejection.

During a recent licensing committee session in central London, I observed an applicant struggling to articulate their business concept, leading to an unfavourable outcome amidst opposition. Witnessing their investments in time and money go unrewarded was disheartening.

Drawing from my experience representing successful businesses in legal settings, I’ve learned the significance of a well-defined business identity. Firms that grasp their identity can effectively present their case, inspiring confidence in decision-makers to grant the required licenses. This clarity is instrumental in obtaining a license that aligns with the business’s goals, ensuring a seamless operational journey.

Notable examples include Inception Group’s Mr Fogg’s venues, ETM, and Maven Leisure’s sports and rooftop premises, along with competitive socializing venues like Flight Club and Ping Pong. A distinctive image that appeals to officials and committee members simplifies the license application process and enhances the chances of securing a valuable trading premises license. Vague applications often face rejection by committees.

Give me a call so that we can start assisting you through all of this and give guidance on how to present the best case to committees of elected politicians and to magistrates